Roberto is a boy who needed a Website and Press Kit materials to help build buzz and donations about him and his disorder. Going the extra mile an entire online promotional campaign was developed, launched, and monitored with the Website and Google Analytics. Roberto and his message was spread around the internet using RSS, blog targeting, Crowd Sourcing, Email, Podcasting, and Seeding. I developed the identity and color scheme carrying it across every design for the project.

www.HelpRoberto.com